Description
Course Name: Diploma in Marketing and Public Relationship Management
Course Id: DMPRM/Q1001.
Education Qualification: 12th Pass.
Duration: 370 Hrs.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will receive Study Material on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Diploma in Marketing and Public Relationship Management
Introduction to Marketing
Creating Value through Marketing, Individual Consumer Decision Making, Segmenting, Targeting and Positioning, Branding, Developing New Products, Pricing Issues in Marketing, Services and Event Marketing, Integrated Marketing Communications, Social Media Marketing, Omni Channel Marketing, Future of Marketing, Introduction to Marketing, Strategic Planning for Competitive Advantage, Segmentation, Targeting & Positioning (STP).
Marketing Communications
An Introduction to Integrated Marketing Communication, Understanding communication process, Planning for Marketing Communication, Developing the Integrated Marketing Communication Programme, Digital Media & Advertising, The changing nature of marketing communication: Communication web, Web communication network, integrated communication mix: benefits, barriers, golden rules; intensive marketing communication, communication theory and models; Marketing communications industry, ethics, responsibility and control.
Advertising management
Meaning, nature, scope and classification, Key players in advertising, role of advertising and its importance, surrogate advertising, puffery in advertising. Advertising’s role in Marketing Mix, Integrated marketing communication, AIDA Model, Laving – Steiner Model of communication, Setting goals and advertising objectives, concept of DAGMAR in setting objectives, Role of advertising in India’s economic development, Ethics in advertising, Social, Economic and Legal aspects of advertising.
Research in Public Relations
Public Relations-Meaning, Definition, Nature and Scope, Historical Background, Technological and Media Revolution and Role in Business, Government, Politics, NGOs and Industry, Concepts of Public Relations-Press, Publicity, Lobbying, Propaganda, Advertising, Sales Promotion and Corporate Marketing Services, Tools of Public Relations Press Conferences, Meets, Press Releases, Announcements, Webcasts, Introducing Public Relations, Media Planning, Event Management, Media Relations.
Public Relations Theory and Practice
What is Public Relations? The Evolution of Public Relations, Ethics and Professionalism, Public Relations Departments and Firms, Guest Speaker / Special Topic, Public Relations and the Law, Guest Speaker / Special Topic, Guest Speaker / Special Topic, Communication, Evaluation, Guest Speaker / Special Topic, Public Opinion and Persuasion, Politics and Government, Preparing Materials for Mass Media, The Internet and Social Media, Conflict management: Dealing with issues, risk and crisis, Entertainment, Sports and Tourism, Corporations.
Media Relations and Media Writing
Concept and definition of development communication, role of media and journalism in society, characteristics of Indian society – demographic and sociological impact of communication, media and journalism, Media and specific audiences, Corporatisation of development – Corporate Social Responsibility, non-state actors in development, mass campaigns by NGOs, Government of India, international agencies and corporate, Paradigms and discourse of development communication.
