Description
Course Name: Post Graduate Diploma in Marketing Management
Course Id: PGDMM/Q1001.
Education Qualification: Graduate.
Duration: 370 Hrs.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will receive Study Material on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Post Graduate Diploma in Marketing Management
Business Economics
Definition, Nature and Scope; Micro and Macro Economics; Positive and Normative Economics; Central Problems of an Economy; Production Possibility Curve and Opportunity Cost; Working of Economic Systems (Capitalistic Economy, Socialistic Economy, Mixed Economy); Economic Cycles; Inflation and Recession, Utility Analysis – Total Utility and Marginal Utility; Law of Diminishing Marginal Utility; Law of Equi Marginal Utility; Consumers’ Equilibrium; Law of Demand & Elasticity of Demand; Law of Supply & Elasticity of Supply; Demand and Supply Equilibrium; Theory of Consumer’s Behaviour – Marshallian Approach and Indifference Curve Approach.
Management Theory and Practice
Multi disciplinary, Dynamic Nature of Principles, Relative, Not Absolute Principles, Management, science or Art, Management as a Profession, Universality of Management, Evolution of management, Schools of management thought, The Management Process School, General Principles of Management, Division of work, Authority and responsibility, Unity of command, Unity of Direction, Subordination of individual to general interest, Remuneration, Stability of Tenure, Management as a science and an art, Management as a Science, Management Process or scope of management.
Marketing Management
Marketing: An Introduction, Strategic Marketing Planning, Marketing Environment, Market Segmentation, Targeting and Positioning, Buyer Behaviour and Consumer Decision Making Process, Product Concept and Decisions, Branding, Packaging and Labelling, Product Life Cycle, New Product Development, Distribution Channel Management, Retailing and Wholesaling, Physical Distribution System, Pricing Decision and Strategies, Promotion: Communication with a Purpose, Advertising and Sales Promotion, Personal Selling, Publicity and Public Relations, Marketing Research, Marketing Organization and Marketing Control, Social, Ethical and Legal Issues in Marketing, Service Marketing and International Marketing, Recent Development in Marketing.
Marketing Research
The meaning of Marketing Research, The difference between basic and applied research, The various classifications of Marketing Research, The scope of Marketing Research, The various methods of Marketing Research, Definition of Research, Problem-solving research, Scope of marketing research, Product Management, Competitive Intelligence, Prelaunch strategy for new products, Test Marketing, Concept testing, Corporate Research, Primary Marketing Research, Qualitative marketing research, Quantitative marketing research, Observational techniques, Difference between Market Research and Marketing Research.
Brand Management
Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands, Understanding Various Terms; Brand Names and Brand Extensions; Co-Branding and Corporate Branding; Brand Associations and Brand Image, Brand Loyalty; Brand Relationship; Brand Equity; Brand Management, Brand Evolution; Value of Brand; Brand Planning and Brand Potential, Brand and Consumer Buying Process; Consumer Search for Brand Information; Issues associated with Effective Brand Name; Added Values Beyond Functionalism; Brand Personality; Branding to make Tangible the Intangible, Brands and Branding Basics.
Marketing Strategy
Introduction to Strategic Marketing, Marketing Plan, Marketing Environment Analysis and Mis, Industry Attractveness and Marketing Research, Connecting with Customers, Customer Satisfaction, Dealing with Competition, Brands and Branding, Product Strategies and Consumer Adoption Process, New Product Development, Pricing, Marketing Intermediaries, Integrated Market Communications, Marketing Communication and Promotion Tools, Understand the meaning and importance of strategic marketing and planning, Understanding Strategic Marketing and Planning.
