Master Diploma in Sales & Marketing Management

Description

Course Name: Master Diploma in Sales & Marketing Management

Course Id: MDS&MM/Q1001.
Education Qualification: 12th Pass.

Duration: 370 Hrs.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will receive Study Material on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

Duration- 60 minutes in each Module.
No. of Questions- 30. (Multiple Choice Questions) in each Module.
Maximum Marks- 600, Passing Marks- 40%.
There is No Negative marking in this module.

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus

Master Diploma in Sales & Marketing Management

Basics of Information technology

Fundamentals of Hardware and Software, Problem-Solving and Program Design, Program Implementation,  Applications and Implications of Information and Communications Technology,  Information Processing, Word processing, Presentation and Web Page Design, Spreadsheets, Database Management.

Marketing Legislation

Ambush Marketing, Ambush Marketing Legislation, Marketing implications Ofanti-ambush marketing legislation, Speed of response To ambush marketing threats, Effects of Anti-Ambush Marketing Legislation on People And Organizations, Negative Impacts of Anti-Ambush Legislation.

 Principles of Marketing management

Nature, scope and importance of marketing; Selling vs Marketing; Marketing mix, Marketing environment: concept, importance, and components (Economic, Demographic, Technological, Natural, Socio-Cultural and Legal), Consumer Behaviour,Concept and importance, Product classifications; Concept of product mix; Branding, packaging and labeling; Product life-cycle; New Product Development Process, : Pricing, Distribution Channels and Physical Distribution Pricing: Significance, Factors affecting price of a product, Pricing policies and strategies, Distribution Channels and Physical Distribution: Channels of distribution – meaning and importance; Types of distribution channels, Promotion and Recent developments in marketing.

 Principles of Sales management

Introduction to Sales Management: Concept of Sales Management, Marketing and Sales, Sales Approaches, Emergence of Sales Management, Sales Management Functions and role and responsibilities of Salesperson, selling skills: Value Proposition, Unique Selling Propositions, Customer Value Creation, Customer Life Time Value-Unrealized Value, Actual Customer Lifetime Value, Potential Customer Lifetime Value, Sales Organization: Setting up a Sales Organization, Basic types of Sales Organization Structures-Line, Line & Staff, Functional, Geographical, Product, Customer and Outsourced, Sales Effort and Territory Management: Sales Planning Forecasting-– Qualitative Methods-Executive Opinion, Delphi Technique.

Demonstrating appropriate sales skills

Good sales reps are incredibly observant, curious, and empathetic. By approaching each customer and opportunity with curiosity and empathy, your reps can uncover opportunities that lead to further sales,Understand what the buyer wants, Sell in a buyer-responsive manner, Use psychology to engage the buyer, Establish trust with the buyer, Communicate succinctly, Act on what the customer is saying, Demonstrate subject matter expertise.

Professional code of business and sales ethic

Compliance with laws, conflicts of interest, safe work environment and ethical relationships with others, safeguarding company information and assets, Ethical decision-making framework.