Description
Course Name: Advance Diploma in Sales & Marketing Management
Course Id: ADS&MM/Q1001.
Education Qualification: 12th Pass.
Course Duration: 370 Hrs.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will receive Study Material and Online Examination link on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Advance Diploma in Sales & Marketing Management
Sales and Marketing – Basic Functions, Characteristics, and Roles in the Market
Sales with other functions- Introduction to Marketing Mix, Marketing Process: Customer group- Consumer needs/ wants, Sales Process, Careers in selling, Skills in selling, What are the types/ tools of Marketing Mix, To understand product as the first tool of marketing mix, Describe the concept of Segmentation, Identify the bases of market segmentation, Explain the concept of market targeting, State the various Strategies of Targeting available to the marketer, Describe the concept of Positioning.
Consumer Behaviour and Buying Trends of the Market
Introduction: the application of consumer behaviour, principle to strategic marketing, Consumer Research, Consumers Psychographics; Constructing a Psychographic inventory, application of psychographic analysis, The nature of consumer’s attitude; structural models of attitudes, measurement of attitudes, social class and consumer behaviour; the measurement of social class, life style profiles of the social classes, The influence of culture on consumer behaviour, characteristics of culture, the measurement of culture personal influence and the opinion leadership process; measurement of opinion leadership.
Strategic Marketing – Development and Management
Market development strategy, Market Dynamics and Competitive Strategy, Strategic Customer Management, Strategic Brand Management, Pricing and Communications Strategy, Strategic Marketing Planning Process, Introduction – Market Driven organization, Market – Customer – Competition, Customer Analysis – I: Buyer choice behaviour, Buyer Response Behaviour, Segmentation Analysis – Purpose and Objectives, Market Analysis – types of Markets – Types of Competition, Types of Competition, Relating Market and Customer to the Firm.
Brand Management
Introduction to brands and Brand Management: Brands: Key Definitions and Concepts, challenges and opportunities, Identifying and Establishing Brand Positioning: Customer Based Brand Equity: Brand Knowledge, Sources of Brand Equity, The Four Steps of Brand Building; Brand Positioning: Identifying and implementing brand positioning, Points of Parity, Points of Difference, Brand Audits. Planning and implementing Brand Marketing Programs: Choosing brand elements to build brand equity, Designing Marketing Programs to build Brand Equity; Leveraging Secondary Brand Associations to Build Brand Equity.
Analysis Techniques for Market Competition Study
Identify your customer: individual and group work, Identify your customer: B2C and B2B Market segmentation, Collective quantitative info about customers, and Collective qualitative info about customers, Desk research on customers, Competitor Analysis, Pricing and Positioning, Distribution channels decisions communication, What is a business plan? What is an Information Memorandum (IM)? What is an executive summary?
Basic Processes of Sales, Marketing, and Marketing Management
Introduction to Marketing: Meaning, Importance, Core Concept, Marketing Management Process, Marketing Environment, Marketing Planning: Identification of market, Market Segmentation, MIS, MR, Consumer Behaviour and Demand Forecasting, Product Pricing Strategy: Product, Product Classifications, Product Strategies, New Product Development, Product Life Cycle and Marketing Mix Strategy, Branding, Labelling and Packaging Strategies, Pricing Methods and Strategy.
Market Segmentation, Market Targeting and Market Positioning
Marketing, definition, Marketing, process definition, Customer needs, wants and demands, Market offerings – goods, services, experiences, Customer value and satisfaction, Exchanges and relationships, Markets, Marketing management orientations, Customer relationship management, definition, Creating customer loyalty and retention, Growing market and revenue share, Building customer equity, The micro environment.
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