Post Graduate Diploma in Business Management (PGDBM)

Description

Course Name: Post Graduate Diploma in Business Management (PGDBM)

Course Id: PGDBM/Q1001.
Education Qualification: Graduate.

Duration: 370 Hrs.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will receive Study Material on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

• Duration- 120 minutes.
• No. of Questions- 60. (Multiple Choice Questions).
• 10 Questions from each module, each carry 10 marks.
• Maximum Marks- 600, Passing Marks- 40%.
• There is no negative marking in this module.

How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	51-60	C (Average)
6	41-50	P (Pass)
7	0-40	F (Fail)

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus

Post Graduate Diploma in Business Management

Principle and Practices of Management

Management: Definition – Nature, Scope and Functions – Evolution of Management – Management thought in modern trend – Patterns of the management analysis – Management Vs. Administration – Management and Society: The external Environment, Social Responsibility and Ethics, Management Science and Theories : Contributions of FW Taylor, Henri Fayol, Elton Mayo, Roethlisberger, H.A.Simon and P.F Ducker – Universality of Management – Relevance of management to different types of organization, Directing : Meaning, Purpose, and Scope in the organization – Leadership: Meaning, Leadership styles, Organizational Structure – Departmentalization – Span of control – Line and staff functions – Formal and Informal Groups in Organizations – Authority and responsibility – Centralization and decentralization – Delegation of authority – Committees – Informal organization, Staffing: General Principles of Staffing- Importance, techniques, Staff authority and Empowerment in the organization – Selection and Recruitment – Orientation – Career Development – Career stages – Training – Performance Appraisal, Decision making: Meanings and Types – Decision-making Process under Conditions of Certainty and Uncertainty – Rational Decision Making Strategies, Procedures, Methods, Rules, Projects and Budgets.

Marketing Management

Marketing and its core concepts, Nature and Scope, Marketing Process and Marketing Management, Selling concept and sales management, Marketing System – Micro and Macro Environment, Social Marketing and Marketing Mix, Buying Process and Behavior : Market segmentation and positioning, target marketing, consumer buying behavior, consumer buying decision process, sales forecasting and marketing research, Product and Price Decisions : Basic concepts of a product, product mix and product line decisions, branding decisions, new product development and its processes, packaging decisions, Product Life Cycle and its elongation strategies. Pricing – meaning, objectives, factors influencing pricing, pricing methods and strategies, Distribution and Promotion Decisions: Marketing channels and its functions, designing distribution channel, channel selection and logistics of distribution objectives, elements of promotion mix, marketing communication design and promotion mix strategies.

Financial Management

Scope and Objectives of Financial Management: Evolution and scope, functions of finance managers; objectives of the firm, profit vs. wealth maximization; other objectives including objectives of public undertakings, Working Capital Management: Concept of working capital estimation, working capital needs; working capital policy; tradeoff between risk and returns; management of cash; management of receivable; management of inventories, Cost of Capital and Capital Structure: Leverage, cost of capital and value of the firm; NI, NOI and traditional approaches,  A critical review of MM Theory, EBIT-EPS analysis and capital structure. Sources of long-term finance, Need and importance; evaluation of investment decisions and data requirements for capital budgeting decisions, identification of cash inflow and outflows; methods of capital budgeting – payback, accounting rate of return, present value method, profitability index method, internal rate of return; capital rationing; risk analysis.

Operation Management

Operations Management – concept, Historical Background; Operations Management in Corporate profitability and competitiveness; Product/Process design and technological choice; value engineering, Job Design; Production and Operations Standards; Work Measurement, Inventory management – Introduction, Basic Inventory Models and System; Material Requirement Planning (MRP); Supply Chain Management, Forecasting; Operations Scheduling; Aggregate Planning; Quality Management : Introduction, Statistical Quality Control, Concepts in Acceptance Sampling; Japanese Manufacturing Systems; 150 9000, New Development and Issues in Production and Operations Management; Customer Relationship Management (CRM), Collaborative Product Commerce (CPC), Six Sigma; Operations Strategy, Linear Programming Problems (LPP): An overview and scope of Operations Research, Introduction to Linear Programming (LP), Unboundedness, Multiple Optimum Solutions, Degeneracy and Cycling Problems , Sensitivity Analysis.

Material and Logistics Management

Introduction and Objectives of Material Management, Materials Management Concepts and their Importance, Integrated Materials Management, Profit Centre Concept, Purchasing Function: Objectives, Scope and Importance, Organization for Purchasing, Centralization vs. Decentralization, Delegation of Powers, Purchasing Cycle Elements and their Importance, Purchase Policies and Procedures, 5Rs of Purchasing and Related issues: Technical, Commercial and Legal Aspects of Purchasing, Contracts Management, Import Policy and Procedures: Capital Goods and Project Imports, Spares, Consumables and Components, Specific Licensing Provisions, . Project Buying and Related Aspects, Vendor Rating and Source Location, Introduction to Logistics management, Logistical Activities, Planning Supply and Demand in Logistics, Transportation, Network Design and Information Technology.

Human Resource Management

Introduction: Concept and perspectives on Human Resource Management – Objectives, scope and functions; Human Resource Management in a changing Environment, Human Resources Development in India: evolution and principles of HRD, HRD Vs. Personnel functions, Role of HR managers. Strategic Human Resource Management : Nature of Strategies and Strategic Management, Strategic Management Process – Environmental Scanning, Strategy Formulation, implementation and evaluation, Human Resources planning: Definition, purposes, processes and limiting factors; Human Resources Information system (HRIS): HR accounting and audit, Staffing and Development : Human Resource Planning, Job analysis : Job description and specification, Recruitment and selection, Induction, training and development career planning, Industrial Relations: Trade Unions, Disciplinary Action, Grievance procedures, conciliation; arbitration and adjudication, collective bargaining and employee empowerment.