Description
Course Name: Certificate Courses in Search Engine Optimization (SEO)
Course Id: CCSEO/Q001.
Education Qualification: 12th Pass.
Duration: 90 Hrs.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will receive Study Material on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Certificate In SEO
Introduction to SEO
Introduction to SEO, what is on page optimization, off page optimization, Reports, Types of SEO, blended SEO, Tools: OSE and Ahrefs, On-Page Optimization: Keywords, Tags, Title Tag, Length of tags, meta tags, meta description, Usage of header tags , anchor tag, Check Char set encoding information, Favicons, Canonical links, Rich snippet, Page content, Page quality, user-friendly and responsive website, Links of social media icons, Adding of robots.txt, Google analytics, link Google analytics, Xml sitemap creation, alexa rank, Off Page Optimization: Link building, Using classified for inbound traffic, PA and DA, Article Submission, Blog Writing, Guest blogging, Directory submission, Listing in Business sites, Social bookmarking, Major functions of a search engine, Web Traffic, Different types of keywords, Google trends & insights, Steps in SEO, Need of SEO, How search engines work.
On Page Optimization
Introduction to on page optimization, Site Analysis, Analysis of Similar websites, Meta Tags, Creating Sitemaps, Creating Robots file, Optimize SEO Content, Canonical Implementation, Keyword Research, Keyword Density, Internal linking, Meta tags creation, Basic HTML knowledge, Hyperlink Optimization, In depth site Analysis, Link Validation, Meta Description Tags Optimization, Meta Keywords Tags Optimization, Navigation & Design Optimization, Text Modification Optimization, Title Tag Optimization, Broken Links Checking, Internal Link Structuring, Google webmasters tool, Quick indexing techniques, Search Engine Submission, Online PR, Case Study of White Hat SEO, Case Study of Black Hat SEO, Case Study of Grey Hat SEO.
Off Page Optimization
Introduction to Off Page Optimization, Page Rank, Page Rank Increment, Backlinks, Type of Backlinks, Link Building, Quality Link Building, Type of Link Building, Google Friendly Link Building, Articles Submission, Blog Marketing, Blog Commenting, Web 2.0 Submission, Yahoo Question Answer Participation, Directory Submission, Search engine submission, XML Site maps submission, Customer Review Submission, Press Release Submission, Document Submission, Regional Directories Submissions, CSS Gallery Submission, Press Release, Photo Sharing, Paid Submission, Face Book Twitter Marketing, HTML Sitemap for users, Press Releases, Forums Posting, Social Bookmarking.
Micro Blogging
Introduction and Meaning of Micro Blogging, Advantages and Disadvantages, Uses of Micro Blogging, Invention of micro Blogging, Promotion of Blogs, Submission of Blogs, Creation of Blogs (blog spot, word press, Type Pad), Weekly Postings on Blogs, Commenting on Blogs, Difference Between Blogging and Micro Blogging, How to start a Micro Blog, Social Media Network: Social Networks: Face book, Twitter, LinkedIn, Media Sharing Networks: Instagram, Snapchat, YouTube, Bookmarking & Content Curation Networks: Pinterest, Flip board, Consumer Review Networks: Yelp, Zomato, Trip Advisor, Discussion Forums: Reddit, Quora, Digg.
Video Marketing
Introduction YouTube, How to Create and Managing an Account, How to Get audience, Social Sharing & Comments, How to Optimize Submissions, Importance and Uses of Video Marketing, Advantages and Disadvantages of Video marketing, Types of video marketing: Educational videos. Educational videos teach your audience something new, Company culture videos. Company culture videos help show off your company’s personality, Product videos, Testimonial videos, Tutorial Videos, Industry Update Video, Explainer Videos, Event Videos, Brand Videos, Product Demo Videos, Customer Testimonial, Employee Testimonials, Find a quiet location for shoots, Use natural light to your advantage, If shooting a person talking, keep the camera at eye-level, If shooting a product, get some close-ups of the product in action.
Social Media Marketing
Introduction to social Media Marketing, Advanced Face book Marketing, Word Press blog creation, Twitter marketing, LinkedIn Marketing, Google plus marketing, Social Media Analytical Tools, Important of Social Media Marketing, type of accounts to concentrate, Google Ad sense, Email Marketing: Benefits of Email Marketing, Email Marketing Software, Email marketing Goals, Intro to Mail Chimp, Strategy of email marketing, HTML Email, Email Tracing, Inbound Marketing: Google Ad sense, Google Analytics, Traffic Report, Audience marketing, What is Am, Payment model in Am, Methods of Promotion, Reports and ROI, Conversion Tracing: Process and Funnel, Types of Conversion, Conversion Reports, Funnel Visualization, Attribution, Reporting, Insta Marketing: Analyze Brands, Strategy of Instagram.
